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    Disponemos de las últimas novedades en bicicleta y accesorios.
    Tu evolución en el mundo de la bicicleta debe ser recompensada con lo último.

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Mi Burra no es sólo una tienda de bicicletas.


La naturaleza nos espera!! Anímate a participar en nuestras rutas nocturnas los Jueves. Un grupo de aficionados al ciclismo de montaña te espera en nuestro establecimiento. Consúltanos, no puedes perdértelas!


La ergonomía postural mejorará tu rodada. El centro de gravedad del ciclista y de la bicicleta deben estar perfectamente alineados para evitar molestias. Estudiamos los problemas en espalda y manos. Ajusta tu centro gravitacional evitarás lesiones.


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Nutrición óptima para tu rendimiento

Nuestra gama de productos te sorprenderá. TORQ, marca consolidada en el mercado caracterizada por sus geles de rápida absorción muy fáciles de tomar. SIS, alta gama de productos de nutrición deportiva,porque para subir montañas no sólo hacen falta ganas.



An Interview with Travis Hayes

Hayes set out to study the notion of advertising with a documentary film entitled Word From my Sponsor. He spoke to Web Host Industry Review a few days before completing his contract.

How did this project begin?

Travis Hayes: My partner on the project, Ben Sharp, and I were inspired by [the idea of the] human billboard how everyone was trying to get a piece of the action on eBay. And as social scientists and documentary filmmakers inspired by them, we really wanted to make a film on them to capture this moment in time. It limited in its usefulness and its ability to get the media attention, so it was the inspiration for doing so. In order to fund the film and to fully get an honest impression of what it is and what it means to be a human billboard I wanted to go through the same process. So we put it up on eBay and we sold it for 5,100.

Did it matter to you at the time what kind of company would be advertising on your head?

TH: No. We figured it would be a tech company or an Internet company because they more willing to look for alternative forms of marketing and there a bigger form of openness to that in that industry. Be it that it was in London we questioned if Richard Branson would pick it up, and I would have to walk around London with Virgin across my forehead I was slightly wary of that.

Was it important that the company be morally sound?

TH: Yeah, it was. In the auction there was a caveat that I had the right to pull the plug if there was any reason for objection based on the name of the company or the advertisement itself. We had that clause in there for that reason, because anything immoral I wasn willing to do.

Are there any other responsibilities you have to C I Host other than wearing the tattoo in public?

TH: No, other than the weblog and the film itself. It our project, as far as the film is concerned.

Do you feel a connection with C I Host after having worn its logo for the past 28 days?

TH: Yeah, absolutely. For 30 days people have been coming up to me and [asking], what is C I Host? You literally a walking, talking spokesman for that person in that period of time, so there is that connection there. It been part of my identity, I dare say, as well.

The interesting bit about being in London British people are traditionally polite and much more reserved than the American audience. People just coming up to me, I mean it happens all the time. But I think less than it would with an American audience. You get the double take and everyone notices, but people are much less willing to come up and investigate why are you wearing this tattoo across your forehead. A number of people [have asked], does your girlfriend think about that? I like to counter that by saying, was excited at first, but the amount of girls that have been looking at me since we started has gone up exponentially. effective is this for C I Host; what exactly is the company getting out of it?

TH: Aside from the obvious? The press. And ultimately we submitting the film to festivals worldwide. There that response, and there a lasting record of it. I think for them it huge, especially for the amount of money they paid. It a real pittance compared to the amount of exposure they get from it.

Is it possible that this whole human billboard idea is just plain dumb?

TH: Is it dumb in an overall sense? Well, probably so. Is it dumb but effective? Well, it is right now. I think it definitely effective right now. I do honestly question the longevity of it, because sooner or later there an unwillingness to do a story on it. But ultimately, the response isn from just the day to day interaction. But yeah, it is slightly dumb having to walk around with it. But it exciting and it fun and it cuts through the clutter of how far we take advertising and corporate branding. I think a lot of people think it is crossing the line.

Have you been successful in exploring the social significance of human body advertising since you first embarked on the project?

TH: I think as a social experiment it been successful. Have we been successful in investigating and what it means, the identity of a person, if you lose a piece of that? You do lose a piece of your identity because for the past 30 days, for all intense and purposes, I have been C I Host. On the other hand, I wonder if, come Thursday when I wrap up the actual 30 days if now there will be a piece of me that missing. But I think overall that the film will tell the story.

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cheap ray bans uk No. We figured it would be a tech company or an Internet company because they more willing to look for alternative forms of marketing and there a bigger form of openness to that in that industry. Be it that it was in London we questioned if Richard Branson would pick it up